Summer is here, and with it comes the relentless search for ways to cool off. Temperatures are rising and we find ourselves eager to enjoy something really cold to bring us relief. For many, there's nothing like an ice-cold Coca-Cola, especially if we're enjoying it while watching a movie at the theater, surrounded by air conditioning.
This year, summer movie releases are more desired than ever. Films like Lilo & Stitch, Mission Impossible: Dead Reckoning, and Karate Kid: Legends are already conquering the box office. But what's really capturing attention is Coca-Cola's collaboration with these cinematic hits, bringing exclusive flavors to theaters.
Coca-Cola revolutionizes with six new exclusive flavors for the theater
Coca-Cola has decided to take a bold step and has launched six flavors, created especially to coincide with some of the most desired summer releases. First, with the live-action remake of How to Train Your Dragon, Coca-Cola is introducing two new flavor combinations. These will be available at AMC theaters' Coca-Cola Freestyle machines through the end of June (junio), and the flavors are Isle of Berk Brew and Night Fury Fire.
The Isle of Berk Brew soda is a blend of Coca-Cola Zero Sugar Lime and Coca-Cola Zero Sugar Peach, with a citrusy touch of orange. Meanwhile, Night Fury Fire combines Barq's Creme Soda with orange and vanilla flavors, along with Seagram's Orange. These exclusive flavors aren't new for Coca-Cola, since the brand had previously launched Dragon Splash at Universal Orlando Resort for the Universal Epic Universe theme park.
More dates and more exclusive flavors
Starting July 3 (3 de julio), Coca-Cola will continue its line of sodas with the launch of four flavors based on Fantastic Four: First Steps. The new sodas will be Orange Rock Punch Fanta, Stretch Blend Barq's, Invisible Force Fizz Sprite, and Ginger Cherry Blaze Seagram's. Each of these flavors is inspired by one of Marvel's famous superheroes.
The Barq's Stretch Blend soda, inspired by Mr. Fantastic, is a blend of root beer and orange soda. Invisible Force Fizz Sprite, inspired by Invisible Woman, combines vanilla and lemon-lime.
Fanta Orange Rock Punch from The Thing offers tropical flavors like pineapple, orange, and peach. Finally, Ginger Cherry Blaze Seagram's, inspired by Human Torch, blends ginger and cherry.
Coca-Cola and the summer movie experience
With these new releases, Coca-Cola isn't just expanding its range of flavors, but it's taking the movie theater experience to a new level. The sodas will be available exclusively at AMC theaters, ensuring that movie and soda lovers can enjoy this experience.
These flavors are set to be a resounding success at theaters, and with the popularity of the film franchises involved, Coca-Cola has managed to pull off a masterstroke in the industry. Meanwhile, Pepsi will see how its top competitor gets ahead with this innovative strategy that not only attracts moviegoers but also soda fans.