Frito-Lay has done it again. Just when we thought we'd tried it all, a new surprise arrives from American shelves. This time, it's a flavor as special as it is unexpected.
Lay's is known for taking risks. Although we'll always have a spot in the pantry for its classic barbecue or sour cream and onion chips, its strength lies in innovation. That's why every new release generates so much excitement among its fans.
Argentinian inspiration, global flavor
The new bet has a name of its own: Lionel Messi. The Argentinian star is collaborating with Lay's again, and the result is as crunchy as it is irresistible. This special edition pays tribute to his country's cuisine with a flavor that, until now, we hadn't seen in the entire catalog of the well-known brand.
We're talking about potato chips with Argentinian-style steak flavor. It's a combination that promises to capture the soul of the traditional asado, with smoky, intense notes and a tangy touch thanks to chimichurri. The result, according to Lay's, is a rich and meaty experience, ideal for any occasion.
The connection with Messi isn't new. Last year, he starred in a limited edition with Crispy Taco flavor. Although many praised it, some didn't see a clear link with the footballer. This time, the inspiration is more direct and authentic.
A bag that's already a collector's item
The presentation also plays a key role. The bag of the new flavor features the iconic sky blue stripes of the Argentinian national team, along with Messi's image and number 10. It's not just a potato chip: it's a nod to soccer and snack fans.
Those who've already tried it say it doesn't disappoint. On social media, comments range from "I love the chimi" to "I need the goat chips." The excitement is palpable, even among those who don't follow the sport.
These chips are already available at stores like Kroger, Speedway, and 7-Eleven. So if you're in the United States and want to try something different, this might be your chance. If you're a collector, you'd better not open the bag.