Advances in electric mobility aren't stopping, and Tesla is once again at the center of attention. This time, it's not about a new car model or a software update. The news comes from Unplugged Performance, the California-based company that has been setting trends for years in the customization and enhancement of all Tesla vehicles.
The company has introduced an innovation that promises to change the way wheels are conceived in the automotive market. It's the UP Forged Road Warrior (UP-RW), a forged wheel that not only claims to be indestructible, but is also designed for the future of autonomous mobility. Compatible with Tesla Model 3 and Model Y, this wheel opens a new chapter in design and durability.
Unplugged performance
Unplugged Performance was founded in 2013 by Ben Schaffer in Hawthorne, California. Since then, it has earned recognition as one of the most prestigious high-performance accessory firms for Tesla. Among its collaborations, its participation in projects related to Cybertruck and its joint work with Koenigsegg in top-tier manufacturing processes stand out.
The company doesn't limit itself to designing and selling parts. It also develops prototypes, manufactures its own products, and has even left its mark on the Hawthorne Supercharger. Its catalog includes carbon fiber, advanced suspension systems, and high-performance wheels, consolidating an image of quality and exclusivity.
The new UP-RW model fits into this line of innovation, described as "indestructible," and is designed for Tesla's future Cybercab and Robotaxi fleet. It also combines aerodynamics and lightness, achieving efficiency on highways and in urban driving. Wind tunnel tests confirm that it rivals the 18 in. (45.7 cm) Photon Aero Covered, one of Tesla's most efficient wheels.
UP forged road warrior (UP-RW) tire
The heart of this wheel is its material: 6061-T6 aerospace-grade aluminum. Added to this is a forged aluminum protective ring that absorbs impacts and prevents scratches when coming into contact with curbs. This ring, unlike other designs, can be replaced without removing the wheel or the tire.
The detail of the protector makes it a practical and durable option. It acts as a damage receiver and extends the wheel's lifespan. Additionally, Unplugged Performance offers a lifetime warranty in case the wheel bends or cracks, a rare guarantee in this sector.
As for price, the UP-RW reflects the company's premium philosophy. A set of four 19 in. (48.3 cm) units costs $2,595, while the 20 in. (50.8 cm) set rises to $2,575.
The offer includes free hubcaps and protective rings, and is available tax-free for a limited time. It's a significant investment, but an attractive one for Tesla enthusiasts and Unplugged Performance's innovations.