Montage of a Costco supermarket and a thoughtful man

The viral product that's already taking the US by storm arrives at Costco for $10

Costco customers have gone crazy over the latest novelty offered by the popular supermarket chain

In the world of body creams, any new product takes the market by storm, and that's exactly what has happened at Costco. The well-known American supermarket chain has surprised all its customers with a very successful new product. Since its arrival at Costco stores, it has caught the attention of millions of consumers, even reaching some very well-known faces.

We're talking about the Brazilian Nutrius cream, which even influencer Laura Saxe, known as @darlinggoose on TikTok, has used. The young woman has shared her experience with this cream with her more than 84,000 followers. The conclusion is clear: this cream will become a true "must" for millions of people.

Facade of a business center of a wholesale store with a large sign and red posts at the entrance.
Costco always tries to surprise its customers with new products | Costco

What started as a coincidence while shopping at Costco soon became a phenomenon on social media. The comparison between Costco's Nutrius cream and the Bum Bum cream, which costs more than $60, didn't go unnoticed. What surprised Laura's followers the most was that, for just $10, Costco's cream seemed to offer a very similar experience in terms of texture and scent.

Comparison of Nutrius cream with Sol de Janeiro's Bum Bum

Laura Saxe quickly shared her opinion about the Nutrius cream with her followers. In her TikTok video, she showed how the packaging of Costco's Brazilian cream was almost identical to that of the famous Bum Bum cream.

According to her comments, the scent of Nutrius was similar, although with a slight difference in sweetness. The most striking thing was the feeling on the skin, where both creams offered a very similar experience.

Double pack of Nutrius Brazilian Body Butter Cream with two varieties, Coco Bliss and Berry Bliss, on a blurred store background
This cream is already a hit among Costco customers | Costco

"The scent was very similar, although Bum Bum was a bit sweeter," Laura commented. When applying them, she noted that both creams felt equally soft and not sticky. For her, Costco's Nutrius cream is a "10/10 dupe," which means it fulfills its function in an outstanding way for a fraction of the price.

Buyers' opinions and successful sales

Laura Saxe's video not only caused thousands of likes, but it was also a direct invitation for buyers to rush to Costco for their new cream. The popularity of this product has skyrocketed quickly. Comments on the video reveal that many have already tried the Nutrius cream and are delighted with the results.

"I love Costco's version, it absorbs very quickly," said one of the commenters, while another confessed: "I've bought it several times and I always get comments about the scent."

The product's success is so great that it has already become a recurring purchase for many. Meanwhile, Bum Bum cream, famous for its formula enriched with guaraná extract, cupuaçu butter, and Brazil nut oil, continues to be one of the most beloved on the market. It has a rating of 4.9 out of 5 stars.

Open yellow jar of Sol de Janeiro Brazilian Bum Bum Cream body lotion showing the creamy texture of the product against a beige background
Sol de Janeiro's Bum Bum cream is already more than well known | Sol de Janeiro

Meanwhile, Nutrius cream has also managed to stand out for its natural ingredients, such as coconut oil and guaraná extract. Even though it's a "dupe," it has received ratings of 4.5 stars on Costco's website. That shows that, besides being a clone of the famous Brazilian cream, it has qualities appreciated by users.

With a large number of positive comments, Costco's product has proven to be a discovery for those looking for more affordable alternatives without sacrificing quality.