In 1963, a small pizzeria opened in Columbus, Ohio, with a different concept that quickly captured the attention of locals. Its unique thin crust recipe and pepperoni covering the entire pizza made it popular among customers, but its presence was initially limited to the central region of Ohio. Over the years, this chain, which is Donatos Pizza, managed to gain a base of followers who drove its expansion beyond its original borders.
Today, Donatos Pizza is experiencing a new phase, with a bold plan to open more than 100 new restaurants in Texas. This move aims to establish itself as a key player in the state's competitive pizza market. It could change the dynamics in an industry dominated by big names like Domino's and Papa John's.
Donatos Pizza is in full expansion
Donatos Pizza is no stranger to the expansion of pizza restaurants in the United States. Since its beginnings in Columbus, it has grown to 460 locations in 29 states. Now, its main target is Texas, where it plans to open between 40 and 50 new locations just in the Houston area.
Additionally, the chain has plans to open more restaurants in Dallas/Fort Worth, Austin, Waco, and other areas of East Texas. There is no doubt that it could start to become a strong competitor to other better-known brands like Domino's and Papa John's.
Donatos Pizza's vice president of development, Jeff Baldwin, explained that several local franchises will be involved in this expansion process. Donatos Pizza seeks not only to increase its number of locations, but also to ensure a solid presence in one of the most competitive markets in the country.
The future of Donatos Pizza is very promising
Donatos, which was once a small local chain in Ohio, is now taking steps to become a major player in the large pizza industry. Its continued growth in the national market is a clear sign that it is ready to compete head-to-head with giants like Domino's and Papa John's.
With the new opening of more than 100 restaurants in Texas, Donatos expects to raise its total number of locations to more than 500 across the country. This move not only strengthens its presence in the market, but also marks an important milestone in the company's trajectory.