Lay’s has made history among potato chip lovers. After a seven-year pause, its famous "Do Us a Flavor" contest is back. It has returned with more than 700,000 ideas submitted by fans.
This contest isn't just any promotion; it's a national competition where consumers choose the next big flavor. The prize for the winner: one million dollars and a spot on shelves across the United States.
The three Lay's flavors that have captivated consumers in the United States
After months of voting and testing, Lay’s introduced its three finalists. The first proposal was Valentina and Lime, a spicy and citrusy blend with a Mexican touch. Then, Korean-style Wavy Fried Chicken, with a savory and intense profile, and finally, Grilled Cheese and Bacon Sandwich.
This last one took the prize. Its flavor combined butter, melted cheese, and bacon. A simple recipe, but with a lot of emotional weight for the person who proposed it: Paula George.
The story behind her proposal was key, since she was inspired by memories of her late father, who used to make that sandwich. She hoped other people would feel that connection too. They did.
Critics and the public agreed: the chip with grilled cheese and bacon sandwich flavor is a success. One tester commented that "you can taste the golden bread, the creamy cheese, and the salty touch of bacon." All in a single bite.
Comments on social media didn't take long to appear: "I'm going to devour a bag! On the hunt!" wrote one fan. Another said they planned to pair them with a real sandwich to double the experience. These kinds of reactions show that Lay’s got it right; it's not just about flavor, but about emotions, and this edition has struck a chord that goes beyond taste.
Available for a limited time
The three finalist flavors are already on shelves. But be aware: they'll only be available for a limited time. Once they're gone, they won't return... at least for now.
If you're drawn to the spiciness of Valentina, the umami of Korean chicken, or the comforting touch of melted cheese, don't hesitate. Each bag will be a different flavor journey, and if you didn't find your ideal flavor this year, that's okay. Lay’s has opened the door to new editions, and maybe next time you'll be the winner.