Summer is coming to an end and with it, the most hectic routines begin. Between going back to school, sports weekends, and family gatherings, the table needs quick solutions but with guaranteed flavor. That's where a chain has managed to put a proposal on the table that's getting people talking.
Domino’s has launched a promotion that not only attracts its loyal customers, but also puts its competitors in a tough spot. With a simple and direct formula, the chain has brought back to its menus an offer that many call the best in its history. The move has reignited the rivalry with Pizza Hut and promises to change the way people order pizza this fall.
An unprecedented promotion
The chain has brought back its iconic "Any Crust, Any Topping" offer. The proposal is clear: any pizza, with any base and the combination of toppings you want, is available for just $9.99. The promotion officially started on August 25 and has sparked a real frenzy among consumers.
The key is customization without fear of the price: you can choose from a hand-tossed crust, artisan pan, New York style, gluten-free, or thin and crispy. From there, the range of toppings is unlimited: pepperoni, chicken, bacon, pineapple, or even a mix of all of them. The only extra with an additional cost is the parmesan-stuffed crust.
Size is not an obstacle in this campaign either; the offer applies to both individual pizzas and medium and large formats. This way, it fits just as well for a quick family dinner or a pre-NFL tailgate. Domino’s has been able to read the needs of an increasingly demanding audience.
A strategy designed to win
What makes this promotion unique is that there are no limits on toppings. The idea of having to negotiate with others to decide what to put on the pizza is a thing of the past. Now each person can create their own perfect version without worrying about a surcharge on the final price.
The only condition is that the order must be placed online. However, this doesn't represent a real obstacle. Domino’s understands that a large part of its customers prefer to avoid the phone call and, at the same time, it strengthens its digital strategy.
Kate Trumbull, Domino’s executive vice president, summed it up in a statement: "Domino’s is known for offering exceptional value, and this is no exception. We're excited to offer customers another fantastic customizable deal to enjoy." With those words, she highlighted the company's ambition to mark a turning point in the battle to lead the U.S. market.
The offer is already available for delivery or in-store pickup. However, it will only be for a limited time. The chain's message is clear: taking advantage of this opportunity now is the best way to enjoy a menu that has already made history.