A woman with a surprised expression next to a bottle of Coca-Cola and a United States flag in the background.
Coca-Cola surprises with its new offer | Pexels, Dean Drobot, NWM, Photo By: Kaboompics.com
Economy

Madness in the United States: Coca-Cola's drink that everyone wants to try is back

Coca-Cola relaunches its most mysterious drink on a menu: it returns after three years and can be obtained with an exclusive menu

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by ESTOESATLETI

For years, Coca-Cola has kept the public's attention with a clear strategy: to constantly surprise. New formulas, exclusive packaging, or unexpected collaborations are part of its winning formula.

It's no surprise that fans are alert to every announcement from the brand. This time, however, the excitement has been different: a flavor that seemed lost has returned.

Coca-Cola Starlight bottle next to a double cheeseburger, French fries, onion rings, breaded chicken, and a chicken sandwich, all presented as part of a fast food combo called the Munchie Meal from Jack in the Box.
Coca-Cola Starlight Munchie Meal goes on sale | Jack in the box

A return that fans didn't expect

Coca-Cola Starlight, one of the brand's most unique flavors, is back. The drink was launched in 2022 for a limited time as part of the Coca-Cola Creations line. The brand itself described its flavor as "space-inspired," with a refreshing and different touch.

Although it wasn't easy to define, many customers rated it as the most delicious they'd ever tasted. After three years off the market, Coca-Cola Starlight has returned. However, it'll only be available in a very specific place: Jack in the Box restaurants.

A special menu for a unique flavor

Jack in the Box has created the "Coca-Cola Starlight Munchie Meal." This menu offers a complete experience centered around the star beverage. In addition to the 20 fl. oz. (591 ml) bottle of Coca-Cola Starlight, the menu includes several dishes. Customers can choose between a Double Jr Jumbo Jack burger or a large chicken sandwich.

A woman with a surprised expression in front of bottles and cans of Coca-Cola with an American flag next to them.
The new Coca-Cola flavor that's taking the United States by storm | Africa Images, Lais Schulz, en.estoesatleti.es, Getty Images Pro de Nikodash

It also includes five mini tacos, four chicken nuggets, and curly fries. Everything is designed for a hearty meal with a taste of nostalgia. The menu was officially launched on July 24 and will be available until September 21 at all participating Jack in the Box locations.

A strategy with a taste of success

The fast food chain has managed to create anticipation around the return of the soft drink. In the past, they collaborated with artists like Snoop Dogg or Ice Cube to launch exclusive menus. This time, the star is the drink itself. On social media, fans have celebrated its return with enthusiasm.

"This is truly the best Coca-Cola flavor that's ever existed," wrote a user on Reddit. Another confessed to being "devastated" when it was taken off the market.

Although Coca-Cola hasn't confirmed that it'll return permanently, public interest could influence future decisions. Meanwhile, those who want to relive the "space-inspired" flavor will need to hurry.

Jack in the Box offers the only opportunity to get it. For now, everything suggests that it'll be a total sales success.

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