Burger King knows what its customers want and shows it once again with a new offer that has everyone talking. The fast food chain has always been a place where you can "have it your way," something that has kept it close to the hearts of all its followers. In a market full of competition, Burger King never stops innovating to keep itself on top.
At a time when consumers are looking for value in every purchase, Burger King has read the play well. Even though McDonald's just introduced its new Extra Value Menu, the crown chain has launched an offer that's taking the United States by storm. What's it about? A menu available for a limited time only, and best of all, it's tied to one of the most desired events of the year.
A $4.99 menu for the MTV VMAs
This year, Burger King has decided to take things a step further at the MTV Video Music Awards (VMAs) with a great offer that can't be missed. From September 6 to 7, you can enjoy a Bacon Cheeseburger, small fries, and a special frozen drink: the frozen cotton candy with cloud foam. All this for just $4.99, an irresistible offer for fast food lovers.
The most surprising thing about this promotion is the drink, a fan favorite that's back by popular demand. The frozen cotton candy with cloud foam was a huge hit when Burger King launched it last year.
This drink has a unique flavor that combines blue raspberry and cotton candy, topped with a creamy cold foam that gives the sensation of tasting a cloud. A sweet treat that fans haven't stopped asking for.
The most talked-about drink of the summer
The return of this drink, relaunched in July, has been an event in itself. Food bloggers didn't hesitate to share the news on Instagram, and users reacted enthusiastically.
"I jumped for joy, oh my God! I loved this drink," commented one of the followers. Burger King, recognizing the excitement, also joined the conversation, assuring that it had always wanted to try a cloud. This direct connection with consumers reinforces the affection that followers have for the brand.
But there's more: this VMAs offer isn't open to everyone, only members of Burger King's Royal Perks program will be able to access it. However, those who are already registered in this program know that the benefits are worth it. If you're not enrolled, you can still take advantage of other offers that the chain has for its frequent customers.
Is Burger King's offer worth it?
This weekend, while you enjoy the VMAs show, you'll be able to enjoy this special offer. Best of all, the food isn't just delicious, but its price makes it a hard opportunity to pass up. Without a doubt, Burger King has shown once again that it knows how to surprise its loyal customers, giving them what they really want: value, innovation, and above all, a unique experience.