KFC, a legendary brand in the world of fried chicken, has always known how to keep itself relevant in an increasingly competitive fast food market. For more than 70 years, it has been a benchmark, especially thanks to its iconic secret blend of various spices that has made fried chicken an irresistible delight. Despite its fame, the landscape has put KFC under pressure; amid fierce competition from Popeyes and other industry giants, KFC has sought new ways to stand out.
This summer, the brand has decided to change its strategy, adopting a refreshing approach to win back its followers. With irresistible deals and a new culinary proposal, KFC aims to regain lost ground. It's doing so with an offer that'll leave many satisfied: free chicken buckets.
Free chicken buckets: The irresistible offer
Starting July 14, KFC launched a promotion you can't miss. If you're a member of its rewards program, you can receive a free chicken bucket with any purchase over $15.
This offer is available only through the KFC app or its official website, which adds a touch of exclusivity to the promotion. It's a move to increase customer loyalty, while inviting those who haven't tried KFC's fried chicken to do so at no additional cost.
Colonel Sanders, the emblematic figure of the renowned brand, has a clear mission: to regain the privileged place KFC has always held in the fried chicken business. To achieve this, the company asks customers to enjoy its food and then send their feedback to keep improving. According to Catherine Tan-Gillespie, president of KFC U.S., "by listening to our customers, we'll regain the place that belongs to us in this business."
A new side: Kentucky Fried Pickles
In addition to the free chicken, KFC has introduced an exciting option to its menu for this summer: Kentucky Fried Pickles. This new side, available only for a limited time, features dill pickles breaded with KFC's secret recipe, fried until crispy and with a unique sweet and sour flavor.
The fried pickles are perfect to accompany the chicken or enjoy as a snack, and they can be dipped in the chain's popular Comeback or ranch sauces.
KFC's summer: Frying and flavor within everyone's reach
With the summer heat and the convenience offered by fast food, KFC is seizing the opportunity to launch irresistible deals. They not only attract new customers, but also keep the loyal ones. The combination of free chicken and a new side promises a summer full of delicious flavors and unique moments to enjoy with family or all your friends.