An older woman with a pensive expression is superimposed in front of the entrance to a Costco store.

It's official: this is Costco's new product that all of America is buying – it's nuts

The new frozen delight with a Dubai flavor that's causing a sensation on social media and selling out in stores

Costco surprises again with a launch that leaves no one indifferent. Its frozen section, known for the gems it hides, has added a new product that's taking over.

For good reason, this dessert combines the best of international pastry with an exotic touch. Its origin: Dubai. Its shape: irresistible. Its flavor: unlike anything you've tried before.

A man with a surprised expression covers his mouth in front of a Costco store entrance.
The product that's all the rage in summer in the United States | Costco, en.estoesatleti.es, Khosro

The frozen dessert that's flying off the shelves

Regular Costco shoppers are already used to finding treats like Bubbies mochi or Nightingale ice cream sandwiches. But the new arrival in the freezers is causing viral reactions.

It's a chocolate-covered ice cream sandwich, but not just any. We're talking about the Dubai-style chocolate mini ice cream sandwich from the brand La Menorquina. Each bite contains an unexpected combination: pistachio ice cream, a chocolate coating with some pistachio pieces, and kataifi, that shredded phyllo dough so typical of the Middle East.

One box contains 15 individual pieces, for just $16.99. Perfect to keep at home or to share at gatherings. The mini presentation is part of its charm: easy to eat, ideal for snacking, and without a feeling of excess.

Box of La Menorquina Mini Dubai Chocolate Style ice cream sandwiches with images of chocolate and pistachio-covered ice creams on a green background
The new Costco ice cream that's a hit at Costco | Costco

On social media, the craze for this new product ignited quickly. The account @costcohotfinds shared the news on Instagram and comments came in right away. "They're worth every penny," said one user, "I'll definitely buy them!" commented another.

Real opinions and why you should try them soon

The flavor has been praised for its balance. In a collaboration with @shopwithtoshie and @costcotv, influencer Toshie tries it and comments: "It's not too sweet, which is good." Although she admits the pistachio flavor isn't that strong, as an ice cream sandwich she considers it "good," her verdict: 8 out of 10.

Beyond the review, the key is its versatility. They're sweet but not cloying, have a crunchy and creamy texture. Their size makes them ideal for all ages.

Also, like all good things at Costco, they won't be available forever. Users are already reporting difficulties finding them in some stores. If you're interested in trying them, the best thing to do is go as soon as possible and grab a box... or two.

Because this frozen trend has all the ingredients to become the summer favorite. When Costco launches something like this, it's better not to wait too long.