This summer has been a key moment for Popeyes. The fried chicken chain has surprised everyone with launches that could set trends and have put the brand at the center of every conversation. Each week, its menu seemed to grow with new irresistible options.
First came a chicken wrap that got ahead of McDonald's plans. Then, the first signature sauce, designed to enhance any dish. Later, the Chicken Dippers, the crunchy alternative to Burger King's popular Chicken Fries.
A classic with new life on the menu
Now, Popeyes has decided to go for one of its most iconic dishes. Starting August 18, fans will be able to enjoy bone-in chicken wings again, but with a special twist. The brand has created a mild marinade that allows layers of flavor to be added with the sauces and seasonings the chain offers.
Previously, the wings were prepared with the traditional Cajun seasoning, a signature of the brand. However, customers asked for a more versatile base and Popeyes listened. Chef Amy Alarcon, vice president of culinary innovation, explained that this recipe combines the initial mildness with the Louisiana marinade, achieving a perfect balance.
The new seasonings offer combinations for every taste. Among the spicy options, ghost pepper and buffalo flavor stand out. For those who prefer something mild, lemon pepper and parmesan garlic are added, both designed to complement the new flavor base.
A promotion that turns every touchdown into a prize
The launch doesn't come alone. Popeyes has teamed up with quarterback Baker Mayfield for a unique campaign. Every time the player scores a touchdown with the Tampa Bay Buccaneers, customers can win free wings.
The process is simple: the Monday after the game, users can claim an order of six wings, either boneless or bone-in. However, the promotion is exclusive through the app and requires a minimum purchase of $10.
The campaign will last the entire American football season, which guarantees many opportunities to take advantage of the offer. With all the new items from Popeyes this summer, reaching the minimum purchase will be the easiest thing. This way, the chain turns every Mayfield play into a celebration shared with its fans.