Cereal has been a breakfast staple for millions of people around the world. Since its launch in the 1940s, it has become a morning tradition, especially for those who grew up enjoying a bowl of cereal while watching their favorite shows.
Despite studies suggesting that we should choose healthier options, many people still turn to cereal to start the day. However, this market is changing, and one of the largest brands in the sector, General Mills, has made an important decision that will impact consumers in the United States.
General Mills says goodbye to these three famous cereals
In a move that has surprised many, General Mills has announced that it will stop producing three of its most beloved cereals. The news became known thanks to a post by influencer Kayla Simonsen (@the_cerealqueen) on her Instagram, which alerted fans about the disappearance of these products.
The first cereal to disappear is Honey Nut Cheerios Medley Oat Crunch. This cereal, launched in 2013, quickly became a favorite for its mix of crunchy oats and a touch of honey. Despite its popularity, it already seems to be sold out in many online stores, leaving many consumers nostalgic for its unique flavor.
Secondly, Chocolate Peanut Butter Cheerios, which made its debut in 2017, has also been announced as discontinued. Although the commotion hasn't been as great as in the case of Medley Oat Crunch, this cereal also has its group of loyal followers who will regret its disappearance.
Lastly, Mini Cheerios also join the list of discontinued cereals. Despite being a compact version of the classic cereal, it didn't manage to attract as many people as desired, which led General Mills to make the decision to withdraw it.
General Mills's strategy for the future
In a statement to TheStreet, Renee Mailhiot, General Mills's senior vice president of media, explained that these discontinuations are part of a strategy to improve the brand's offerings. "This year, due to the innovations we've introduced, such as Cheerios Protein, Cheerios Oat Crunch Chocolate, and the return of Cheerios Frosted Lemon. Some products have had to be left behind," Mailhiot stated.
Not all is lost for fans of the discontinued cereals. General Mills has also launched new options that could fill the void left by the discontinued products. For example, Cheerios Protein, available in flavors like strawberry and cinnamon, offers an option with more protein per serving, aimed at those seeking a more nutritious breakfast.
Additionally, the brand continues to innovate with cereals like the new Bluey, inspired by the popular Australian animated series. A chocolate flavor has also been introduced for Cheerios Oat Crunch, and an exclusive cereal for Sam's Club: Strawberry Vanilla Chex.