In recent months, fast food chains have strongly committed to innovating their beverages. The market is filled with eye-catching launches, from sparkling waters that taste like cereal milk to sour sodas inspired by childhood candies. This boom has turned beverage menus into a key battleground to win over consumers.
Taco Bell, for example, launched a new line of Refrescas and a brand-new Mountain Dew Baja Blast after twenty years. Whataburger surprised customers with its Dr Pepper berry milkshake, which is very popular among its clientele. Now Wendy’s is joining this trend with four new offerings designed to attract those seeking energy, flavor, and freshness in every sip.
Cold brew with cold foam and new combinations
Wendy’s is known for its Baconator, its popular Frostys, and its affordable $4 Biggie Bag. However, the chain wants to show that its beverages can also take center stage. With this goal in mind, it has launched a Cold Brew with Cold Foam in two irresistible flavors.
Customers can choose between the Caramel or Chocolate version. Both include exclusive house-made sauces, such as Butter Brownie or Caramel, which are also used in the new Frosty Swirls and Frosty Fusions. The result is a beverage that competes directly with Starbucks’s most sophisticated offerings.
Each Cold Brew is finished with syrups that enhance its flavor and with a cold foam that adds creaminess. For those who prefer to customize their experience, Wendy’s offers a classic Cold Brew with the option to add vanilla, caramel, chocolate, or cane sugar syrups.
Sweet and sour energy in soda form
The commitment doesn’t stop at coffee. Wendy’s is also launching two carbonated energy drinks that are being added exclusively to its menu. These new items will be available only at Coca-Cola Freestyle machines, a space that’s already a staple for the chain’s special creations.
The chosen flavors are Cherry Limeade and Pineapple Citrus, both designed to provide a refreshing boost with a sweet and sour profile. These beverages not only stand out for their flavor, but they also provide between 1.2 and 1.8 g (80 and 120 mg) of caffeine in each glass. In addition, they include vitamin B-12 to boost daily energy.
The goal is to offer a practical pick-me-up during back-to-school season. Whether to start the morning strong or fight off afternoon fatigue, Wendy’s new options combine freshness, energy, and fun. However, it’s not confirmed how long they’ll be available, which makes the idea of trying them as soon as possible even more appealing.