For years, Wendy's has been an innovative chain in the fast food industry. This time, it has gone further, launching a proposal that mixes pop culture, dark humor, and a powerful visual strategy.
No, it's not October yet. However, for many brands in the United States, fall has arrived earlier than expected. Wendy's didn't want to be left behind.
A menu with a taste of sadness and cherry
Following in the footsteps of its success with Pop-Tarts, Takis, or SpongeBob, Wendy's has found a new muse. It's the darkest teenager of the moment: Wednesday Addams. To mark the second season of the Netflix series, an unexpected collaboration arrives.
The new "Menu of Misery" takes the stage with a proposal as dark as it is fun. The design, names, and flavors revolve around the pessimistic irony of the character played by Jenna Ortega.
The food includes ten "Rest in 10 Pieces" nuggets and "Cursed and Crunchy" fries. While they're essentially Wendy's classics, the packaging and the experience change everything. Added to this is the new "Raven's Blood" Frosty, which brings a touch of dark cherry.
It's not just the flavor that changes. The drink is served with a purple "Spoon of Sadness." It's a direct nod to the uniform and style of Nevermore Academy, where Wednesday survives each day with her trademark frown.
Infernal sauces, fatal choices
The most original part of the menu isn't the dishes, but the sauces. Wendy's is launching four new varieties, but each customer will receive only two and won't be able to choose which ones. The decision is left to chance, or to fate.
The names of the sauces are part of the charm. "You Can't Handle Hyde," "This Will Hurt You," "Grave Mistake," and "No Place to Grieve" don't just sound sinister. They also hide intense and spicy flavors, perfect for those seeking an unexpected experience.
The menu will be available at all Wendy's locations in the U.S. starting August 4 (4 de agosto). It almost coincides with the premiere of the new season of "Wednesday," which lands on Netflix on August 6 (6 de agosto).
Social media are already reacting. "Take my whole wallet," wrote one user on Instagram. Another commented: "I live for all of this." The combination of nostalgia, visual style, and limited edition is generating a lot of excitement.
The proposal will be available for a limited time only. If you're a Wednesday fan or simply looking for something different, a visit to Wendy's becomes a must. The campaign, with its sarcastic and seasonal tone, seems to have found the exact point between commercial and viral.