Atlético de Madrid continues to grow, and sponsors keep coming to the Colchonero club, now involving an online trading platform. Hantec Markets, of British origin, joins the red-and-white team with the help of the "Cholo Simeone" of sponsors, Óscar Mayo, Atlético de Madrid's director of revenue and operations. This is one of the best additions the club could have made, as the growth in the business and expansion area is immense.
Hantec Markets joins the Madrid team in a multi-year agreement until 2027, adding to a long list of companies that have placed their trust in the red-and-white club. Among them are Red Bull, Riyadh Air, Comave, Hyundai, which renewed with improved conditions, LG, Iryo, Google, Tanqueray, and Kraken, among others. The most recent is Red Bull, with whom they signed a significant agreement that will include part of the exploitation of events and the Ciutat Esportiva, also until 2027.
The agreement with the online platform includes a series of exclusive experiences that our followers and the users of the leading online services company will be able to enjoy, confirms Atlético. Rajan Naik, Global Head of Marketing at Hantec Markets, referred to the brand's arrival at the Colchonero team.
Innovative Experiences
"We are immensely proud to join forces with Atlético de Madrid. This collaboration goes beyond sports and commerce. It's about striving for great goals and represents an important step in our strategy to align with partners with whom we share the commitment to deliver exceptional results," he stated.
Meanwhile, Óscar Mayo welcomed the online trading platform to the red-and-white club. "We are pleased to welcome Hantec Markets to the red-and-white family. An internationally leading company, committed to results and the creation of communities across the globe, which will provide our fans with innovative experiences beyond football," he concluded.
Another Signing in January
This is the second major sponsor the club has announced this January, raising expectations among fans. Many wonder if it can help with signings, the obsession of all red-and-white followers, and the answer is no. However, the club continues to move in search of an addition before the winter window closes.
The main idea is to find a midfielder who can play as a pure number 5, although Simeone also wants a player on the left. Oleksander Zinchenko was mentioned a few days ago; the Ukrainian primarily plays as a full-back or wing-back but can also play in the middle. In any case, Carlos Bucero is working to fulfill Diego Pablo Simeone's desire, although there are only a few hours left before the market closes.