João Félix was one of the biggest investments in world football when Atlético Madrid signed him in 2019 for 126 million euros. He became the most expensive signing in the history of the red-and-white club, which placed all hopes on his performance. However, since then, his market value has experienced a significant drop.
The fall in value of the Portuguese star
When João Félix signed for Atlético de Madrid , his market value was set at 100 million euros . After his first season at the red-and-white club, where he showed flashes but did not fully stand out, his price dropped to 80 million . However, the great start to the 2019/20 season , where they won the LaLiga title, increased his value again to 100 million .
Since then, according to Transfermarket , João Félix 's value has plummeted every season. During the seasons in which he was under Diego Pablo Simeone , his price dropped to 50 million euros . The loans with which they tried to raise his value again did not work out well, the coaches did not trust him to give him a starting role.
First at Chelsea , where he failed to gain a place under either Frank Lampard or Graham Potter , and was unable to show his talent. Then at FC Barcelona , Xavi also failed to trust the Portuguese, and contributed to the drop in his market value. He is currently at 30 million euros , almost 100 million euros lower than the price at which Atlético de Madrid signed him.
Possible causes of poor performance
The first of the problems has been injuries , which have not allowed him to have continuity in moments when he was in form . These have been a recurring problem for João Félix , which has limited his playing time and his ability to establish himself as a constant in the teams. This has also affected above all his confidence and pace of play.
Although the Portuguese has had some good moments, he has failed to shine in key competitions. He has not appeared in either the Champions League or decisive La Liga matches. This has influenced the perception of his ability to make a difference on the big stage .
Finally, the competition for the starting position in Atlético de Madrid 's forward line has been demanding , which affected his playing time in the first stage. His loan to Chelsea in the 2022/23 season was not entirely successful either, he had some standout moments, but failed to establish himself as a key piece in the team . At FC Barcelona he has had the same problem, and has not managed to show the level that all parties wanted.