Costco is one of the largest and most popular wholesale store chains in the United States, and for good reason. Known for its competitive prices and focus on quality products, it has managed to establish itself as a giant within the consumer market. In a landscape where other giants like Walmart and Target are also fighting for consumers' attention, Costco has decided to take another step forward.
The company has implemented innovative technological updates to improve its members' experience and keep being competitive. Although Costco hasn't exactly been known for its investment in technology, the company is recognizing that times have changed. Consumers' needs have also changed radically, so adapting to these new times is essential to keep being an attractive option for shoppers.
Costco has a new update for its app
If you're a Costco member, you can now enjoy a much easier and more direct experience thanks to the update of its mobile application. The new feature allows members to check product availability and prices in stores in real time, directly from their smartphone. This means you can plan your purchases in advance without having to leave home, making sure the products you want are available at your local store.
The ability to see products in real time also saves time and effort, avoiding unnecessary trips. This tool is especially useful if you plan to buy something specific or if, for example, you need to know if a product is in stock before leaving. The convenience of being able to do this from anywhere is a significant advantage.
Another of the most notable initiatives is Costco's new partnership with Affirm. This platform allows members to pay for their purchases in installments, an interesting option for those who prefer to pay over time. Purchases between $500 and $17,500 can be split into monthly payments ranging from three to 36 months.
Although payments are made in installments, interest rates range from 10% to 36% per year, so it's important to keep in mind the additional costs. This initiative shows how Costco is looking for ways to make shopping more accessible, providing more flexibility to its customers. Paying in installments is an attractive option, especially for those who need to spread out the cost of higher-value products.
Another improvement that Costco has implemented to attract more members is a 5% bonus when buying gasoline at its service stations. This idea has been very well received by customers, and its effectiveness has been shown with an increase in gasoline sales. Costco has shown that listening to its members' needs is key to keep growing and offering additional benefits.
Costco keeps growing
The numbers don't lie, Costco remains a solid company in the United States and Canada, with positive results that keep marking a growth trend. In February 2025, they reported earnings of $19.81 billion, an 8.8% increase in sales compared to the previous year. However, outside America, its expansion has been slower; in Europe, for example, Costco still has a very small presence, with just two stores in Spain.
Despite the difficulties, Costco is in the process of consolidating itself in international markets. Its success is based on the ability to adapt to modern times while keeping its traditional focus on the quality of all its products. As it moves forward in its digitalization process, Costco members benefit from a smoother and more rewarding shopping experience.