For more than a century, Coca-Cola has been one of the country's most recognizable products. Its original flavor has marked several generations, even resisting reform attempts. Now, a new debate about its historic recipe has erupted.
The brand already experienced a scandal in the 1980s, when it tried to introduce a "new formula." That provoked a wave of rejection and protests from its loyal consumers. The company had to backtrack, returning to the original flavor with the label "Coca-Cola Classic."
Trump talks about real cane sugar
The current controversy began after a post by Donald Trump on Truth Social. The former president claimed he had spoken with Coca-Cola about bringing back the use of cane sugar in its domestic production. According to him, the company would be willing to do so.
Since the 1980s, Coca-Cola has used high-fructose corn syrup in its products in the U.S. This substitution was made to reduce costs, since refined sugar was more expensive at that time. In addition, corn syrup was subsidized by the government.
The brand itself hasn't confirmed the supposed change announced by Trump. In statements to People, Coca-Cola only thanked the former president for his enthusiasm. They also said that "they'll soon share more details about new and innovative offerings."
The debate about corn syrup
The recipe change could have significant economic implications. The Corn Refiners Association (CRA) warned that replacing syrup with real sugar would have a high cost. According to them, thousands of jobs in the food industry would be at risk.
In addition, the CRA emphasized that this substitution would increase sugar imports and negatively affect local agriculture. They also pointed out that there's no clear nutritional benefit to replacing corn syrup. Their argument centers on protecting the country's interests.
This debate comes at a time when the U.S. government is reviewing the use of additives and other ingredients. Major brands like Kraft Heinz, Nestlé, and Hershey's have already announced changes to their products. All are seeking to adapt to a growing demand for food transparency.
Coca-Cola can already be consumed with real sugar
Although the usual recipe in the U.S. still contains corn syrup, there are exceptions. During Jewish Passover, Coca-Cola produces a version with cane sugar, identifiable by its yellow cap. Mexican Coca-Cola, which contains real sugar year-round, is also sold.
Some countries, like Australia, still use cane sugar in their local versions of Coca-Cola. However, these products are harder to find in U.S. territory. For now, it's not clear whether the change pushed by Trump will actually happen.
Coca-Cola hasn't provided details on whether the measure will affect only its main beverage or its entire range. The company owns brands like Sprite, Fanta, and Simply, among others. For now, the public conversation remains open and is generating strong reactions.