A car steering wheel with a graphic of the silhouette of the United States decorated with the American flag in the center.

Goodbye dealerships: the well-known company that's started selling cars in the US.

Buying cars from the couch is now possible in the U.S.: it arrives in the billion-dollar used car market

For years, online commerce has expanded its horizons far beyond books or clothing. What once seemed impossible is now commonplace: we buy appliances, food, or even furniture without leaving home. Now, a tech giant has decided to take a further step that surprises many users.

At the end of 2024, it closed an exclusive deal with Hyundai to sell new cars on its platform. That experiment was just the beginning. The company has decided to expand the service and now offers certified used vehicles directly on its website, a move that changes the rules of the automotive market.

Man with a tired expression leaning against a white car at sunset
Dealers feel threatened | bowie15 de Getty Images, Richard Taveira

Amazon: a new way to buy cars

The system is as simple as buying any other product. Customers will be able to choose their car, manage financing, leasing, paperwork, and even trade in their old vehicle without leaving home. The promise is that everything will be done as quickly as we order a dinnerware set or an appliance today.

The main appeal lies in the CPOs, that is, used vehicles that have passed thorough inspections. These models include an additional warranty and must be in optimal condition before being listed on the website. Not just any car will do: only those that pass the inspection can be added to the catalog.

Montage with a background image of Amazon cars and another of a delivery man in the foreground
Amazon enters the vehicle market | Europa Press, Mix and Match Studio

With this move, the giant positions itself against competitors like Carvana, eBay Motors, or even Alibaba. The goal is clear: leverage its logistical power and global platform to enter a billion-dollar sector.

Buy a car without leaving the couch

More and more people are choosing to purchase important products without traveling. If a few years ago it seemed strange to buy clothing online, now many users are willing to take the leap to cars. Convenience and trust in the brand are key to this new consumption model.

The used car market is huge, especially because not everyone can afford a new vehicle. The company simply provides its infrastructure and connects buyers with sellers, taking its corresponding share. In this sector, there's no need to invent anything; it's enough to offer ease and security.

Thoughtful woman sitting behind the wheel of a car with a United States flag in front.
Major brands lose their edge | dimaberlinphotos, en.estoesatleti.es, Getty Images de AnthonySchafer

The experience promises to be revolutionary. In just a few clicks, you can choose the car, review it, finance it, and have it delivered to your home, all without going through traditional dealerships. Convenience and time savings are the main arguments for this move.

Tips for buying a used car

Before making a purchase, it's important to be clear about some basic aspects. Define how much money you can spend, not forgetting additional expenses like insurance, taxes, or unexpected repairs. It's not just about the price listed in the ad.

It's also wise to think about how you'll use the car. If you only want it to get to work, you might not need a large vehicle, but if you often take several long trips, a small model may fall short. Adapting the purchase to your daily life prevents future problems.

Never forget to check the vehicle's history. You must check for outstanding fines, debts, or if it has been declared a total loss. Also, pay attention to maintenance: inspections, oil changes, or documented repairs are signs of trustworthiness.

Driving the car before closing the purchase is essential. If something seems too cheap, it's most likely there's an explanation. Prudence is your best ally to avoid unpleasant surprises.

The change is already underway

This move isn't just an experiment; the e-commerce giant is entering a sector where the potential is enormous. Its strategy is clear: convenience, speed, and trust.

Buying a vehicle from the couch is now possible. Today, you can add a car to your cart along with clothing or appliances. It's another step in the transformation of a market that until now depended almost entirely on dealerships.