Taco Bell is one of those chains that has managed to cultivate true classics. Among its varied menu, there are options that spark real passion among its most loyal customers. From its iconic Nachos Fries to the highly desired Mexican Pizza, each launch usually becomes a national conversation.
That catalog of hits also includes a drink that has made history. We're talking about Mountain Dew Baja Blast, a joint creation with Mountain Dew that has been winning over palates for more than two decades. Now, that historic collaboration is taking a new and unexpected step.
A soft drink that makes history
Mountain Dew Baja Blast was born as a Taco Bell exclusive in 2004. Its tropical lime flavor found such an enthusiastic audience that it soon expanded beyond the restaurants, reaching supermarkets and adding special variants. Among them are the Baja Blast Freeze, Baja Blast Gelato, and the announced Baja Blast Pie, scheduled for the end of the year.
But 2025 brings a very special celebration: the 21st anniversary of the drink. To mark the occasion, Taco Bell and Mountain Dew have decided to innovate with a brand-new flavor that will only be available at the chain. That's how Baja Midnight arrives, a proposal that promises to attract both longtime fans and new curious customers.
The official presentation took place at the Live Más Live 2025 event. There, the brand showed this dark purple soda for the first time, inspired by midnight. Its formula combines the classic touch of Baja Blast with notes of passion fruit, achieving a more fruity and exotic flavor profile.
Baja Midnight: from special edition to permanent menu
The new Baja Midnight will be available at all Taco Bell restaurants starting August 14. Unlike other temporary launches, this one will join the permanent beverage menu. It will share the spotlight with the original Baja Blast and its frozen version, Baja Blast Freeze.
However, there will also be a limited version in the Baja Midnight Freeze format, perfect for those looking for a more refreshing option. This frozen format will only be available for a limited time, which adds a touch of exclusivity to the experience.
Those who have already tried it agree that the result is surprising. The first impressions describe it as an "extra-fruity version of the classic" that keeps its essence but with renewed energy. It's an option that fits both on hot days and at any time when a distinctive flavor is desired.
With summer coming to an end, Baja Midnight could become the most talked-about drink of the season. Since it's available permanently, it won't be necessary to wait for a special date to enjoy it. This move strengthens the alliance between Taco Bell and Mountain Dew, and makes it clear that even classics can be successfully reinvented.