A woman surprised with her hands over her mouth is superimposed in front of the facade of a Sam's Club store.

Sam's Club surprises its customers with a product aiming to compete with KFC

A new frozen, gluten-free, high-protein product that competes with KFC's fried chicken in flavor and price

Fast food holds a special place in many people's daily lives. Between iconic burgers and innovative menus, there's always room for classics that never disappoint. Among them, chicken nuggets occupy a privileged position for true lovers of this type of food.

Brands like McDonald's, Chick-fil-A, or even Taco Bell have set trends with their own versions. However, keeping the habit of ordering chicken strips or nuggets at restaurants can become a considerable expense. That's why some supermarkets have decided to compete by offering similar alternatives that let people enjoy restaurant flavor at home.

Bag of breaded chicken breast pieces from the brand Realgood Foods Co with nutritional information and the label seed oil free
Sam's Club's fried chicken version is exquisite | Canva, Sam's Club

The new competitor in Sam’s Club’s freezer

Sam’s Club has decided to take another step in the world of products that emulate the fast food experience. The chain is exclusively introducing Real Good Foods Lightly Breaded Chicken Breast Chunks, a frozen product that's already generating a lot of excitement among its members.

These are lightly breaded chicken breast chunks, gluten-free, grain-free, and with no less than 23 g (23 grams) of protein per serving. The Real Good Foods brand, well known for its chicken options, is making a significant leap with this offering. It aims to win over those who enjoy fried chicken but prefer a healthier alternative.

Facade of a Sam's Club store with a blue sign and a play area next to the entrance.
Customers celebrate Sam's Club's new product | Sam's Club

Fans have started to share their opinions on social media, highlighting that these chunks remind them of KFC's famous fried chicken, but with a much lighter nutritional profile. "They taste like traditional fried chicken, but ten times healthier," one consumer explained. Another simply commented: "We love them."

Competitive price and practical experience

One of the strongest points of the launch is its value. Each 3 lb. (1.36 kg) bag includes 12 servings and costs only $16.98. That means each serving costs less than $1.50, a figure that's very hard to match in traditional fast food menus.

Besides the price, its versatility stands out. These chicken chunks can be added to salads, prepared in an air fryer for a quick dinner, or enjoyed with any homemade or store-bought sauce. They thus become a freezer staple that brings both convenience and flavor.

As is the case with many of Sam’s Club’s exclusives, nobody knows how long they'll be available. The recommendation is clear: If you want to try them, it's best to head to your local store as soon as possible before they sell out.