In recent years, fast food chains have fought to dominate the market with their chicken wrap offerings. McDonald's, which is already a leader in this field with its famous Snack Wrap, had planned its return for July 10. However, Taco Bell has made a last-minute move that puts Ronald McDonald's chain on the ropes.
The battle to be the king of crispy chicken has taken an unexpected turn in the United States. After the successful return of Crispy Chicken Nuggets, Taco Bell has ventured into new territory by adding Crispy Chicken Strips to its menu. This decision not only responds to the popularity of its chicken offerings, but also to an increasingly strong trend in the competition.
Taco Bell aims to be the king of crispy chicken in the United States
Since June 12, Taco Bell has launched its new crispy chicken offering in all its locations in the United States. This decision was foreshadowed after months of testing in different markets, especially in Charlotte, North Carolina. The menu includes Crispy Chicken Strips, along with the Crispy Chicken Taco and the Crispy Chicken Burrito, a clear move to compete with McDonald's reign.
Taco Bell's Crispy Chicken Strips are the heart of this new offering. These strips are marinated in buttermilk with a touch of jalapeño and then breaded with tortilla chips before being fried. The final touch is the option to choose between Spicy Ranchero Sauce or Avocado Ranch Sauce.
The available options have been designed to satisfy both spicy food lovers and those who prefer a milder flavor. The Crispy Chicken Taco is served with one crispy chicken strip, red cabbage, lettuce, pico de gallo, and shredded cheddar cheese.
All of this is wrapped in a tortilla accompanied by one of Taco Bell's exclusive sauces. If you want a more filling option, the Crispy Chicken Burrito is the answer: with two crispy chicken strips and the same accompaniments, but in a larger tortilla.
The future of chicken at Taco Bell
Although Taco Bell has announced that this menu will become permanent in 2026, for now, the crispy chicken options will be available only for a limited time. Nevertheless, the chain has confirmed that it will keep adding more crispy chicken options to its menu in the near future.
Given the success of Taco Bell's Crispy Chicken Nuggets in 2024 and their return in 2025, expectations are high. It is likely that the Crispy Chicken Strips will follow the same path, so the chain's biggest fans should hurry to try them before they disappear.