Two years ago, Lamborghini surprised the world with the announcement of a new electric vehicle: Lamborghini Lanzador. The model, which was originally scheduled for 2028, marked the Italian brand's intention to join the electric car trend. With this, Lamborghini sought to keep itself relevant in a market increasingly focused on sustainability and emissions reduction.
However, the course of this innovative project has changed. Lanzador has undergone several changes and delays, which has cast doubt on its original launch date. Lamborghini's CEO, Stephan Winkelmann, has confirmed that Lanzador's debut will be delayed by a year, until 2029.
However, there are still questions about what type of powertrain the model will ultimately have.
An uncertain future for Lamborghini Lanzador
Lamborghini Lanzador was initially conceived as a 100% electric vehicle. It was a 2+2 coupe with the look of a raised supercar. Lamborghini had set its launch date for 2028, aiming to capture the attention of luxury electric car enthusiasts. However, the drop in demand for this type of model and the lower interest from customers in fully electric vehicles have complicated the entire original plan.
In a recent interview with CarExpert, Stephan Winkelmann stated that Lanzador's future is still to be determined. Although the project is still ongoing, the brand is not sure whether the model will be fully electric or, on the contrary, will become a plug-in hybrid (PHEV). The lack of interest in luxury electric cars, the uncertainty about charging infrastructure, and the prices of these vehicles have made Lamborghini reconsider its strategy.
This change in direction also coincides with the positions defended by Donald Trump. The leader has been a strong critic of the transition to fully electric cars and a supporter of the oil industry. For the president, hybrids represent a more realistic alternative, and Lamborghini's possible decision would be an implicit endorsement of his vision.
The trend toward hybrids
As other high-end brands, such as Porsche and BMW, have opted for plug-in hybrid models, Lamborghini could follow the same path. Vehicles like the BMW M5 or the Porsche Panamera Turbo S E-Hybrid have shown that hybrids are a popular and viable option for luxury car customers. Consequently, Lamborghini could take this direction with Lanzador, a model that would no longer be conceived solely as an exclusive supercar.
This would mark a significant change in Lamborghini's philosophy, which has historically focused on vehicles with a more sporty and exclusive approach. If Lanzador ultimately becomes a plug-in hybrid, it could compete directly with brands like Ferrari or Porsche, which already have high-performance hybrid models. This decision would open new possibilities for the brand in a rapidly changing market.
Thus, the future of Lamborghini Lanzador remains uncertain. The Italian brand is evaluating whether it will launch a fully electric or a hybrid model. With the model's delay until 2029, it remains to be seen which direction Lamborghini will ultimately take.