The American hypermarket chain continues to strongly support local flavors wherever it operates. This time, the focus has been on Mexico, where the public is already reacting with enthusiasm and debate.
The return of a star product has shaken social media, and it's not the first time this has happened. Customers have filled the prepared food sections after the latest move by the wholesale giant.
Chile en nogada arrives at Costco and causes a sensation
Since July 17, Costco has once again offered its version of chile en nogada. This traditional dish from Puebla, a gastronomic symbol of the country, is available in the "Service Deli" area. It's an adapted proposal that keeps the spirit of the original, though with important differences.
The package includes three pieces with picadillo, nogada, and pomegranate, for about 399 Mexican pesos. At the current exchange rate, the cost is around $21 for the three chiles. This is a price that's hard to match at any restaurant, where the dish easily exceeds that price per unit.
A recipe with shortcuts and debated adjustments
The debate arises from the list of ingredients, which doesn't strictly follow the original recipe. Instead of Castilian walnut and goat cheese, pecan and cream cheese are used. There are also doubts about the fruit used, since the traditional filling includes specific local varieties.
Even so, pine nuts, raisins, mixed meat, and almonds are included, which gives a certain balance to the whole. Many appreciate the chance to try an iconic dish without spending too much. For others, however, this reinterpretation loses part of the soul of chile en nogada.
Restaurants see their peak season at risk
From Puebla, the National Chamber of the Restaurant Industry has criticized this practice. They believe that industrial versions affect the economy of local establishments. Its president, Carlos Azomoza, has been especially clear in his rejection.
He claims that this breaks with cultural tradition and distorts the meaning of the dish. Despite this, consumers are responding with their wallets. The mix of convenience, price, and flavor has led many to fill their carts without hesitation.
Tradition or adaptation: The final decision belongs to the customer
Costco doesn't intend to compete with local chefs, but rather to bring chile en nogada to the general public. In a season where the budget rules, its offer is very attractive.
Although purists don't applaud the changes, thousands of families find an affordable solution here. In the battle between heritage cuisine and household economy, everyone chooses their side of the ring.