On a boulevard where glamour and nostalgia intersect, Tesla has decided to take a step that few expected. Elon Musk's company, known for its electric cars and technological advances, has dared to enter another sector. The truth is that the surprise has been enormous, because this new business venture has nothing to do with mobility.
It's a restaurant, which has opened its doors on the iconic Santa Monica Boulevard, right in the heart of Hollywood. It's a unique concept, blending past and future, with a 1950s atmosphere and technology that seems to come from tomorrow. What happens inside this space is not just about feeding the stomach, but also about astonishing the senses.
A restaurant that becomes an experience
Under the name Tesla Diner, this space presents itself as a new way to experience dining. Customers don't have to get out of the car to order or to watch a movie. Everything is controlled from the vehicle's screen, which becomes a point for ordering and entertainment.
Burgers, milkshakes, and French fries share the menu with a peculiar chicken and waffle sandwich that stole the spotlight on opening day. Meanwhile, the drive-in experience works perfectly: the sound goes straight to the car's system, with no need for external speakers.
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What drew the most attention during the opening was the presence of Optimus, the humanoid robot created by Tesla. Serving popcorn as if it were just another waiter, it showed that it's not there as a curiosity. It's part of the staff and the overall concept of the restaurant.
Technology and nostalgia in perfect harmony
The restaurant's design is full of nods to retro aesthetics. The food boxes are shaped like Cybertruck, the utensils evoke past eras, and the colors recall old American "diners." All of this is accompanied by a fast-charging area with more than 80 Superchargers.
Optimus's presence doesn't end with service. Tesla has launched an action figure featuring its image dressed as a waiter, making it clear that it will be an essential part of the brand universe. In this case, robotics is not just a tool: it's identity.
Elon Musk's bet won't stop in Los Angeles. There are already plans for new openings, such as CyberCanopy in Roswell, a concept inspired by spaceships. With this, Tesla wants to expand its influence beyond transportation, entering its users' lifestyle with ideas that combine entertainment, design, and technology.
This move makes it clear that for Musk and Tesla, the future is not just electric, it's also cultural. Customer loyalty can also be built with a burger, a screen, and a robot serving popcorn.