Atlético de Madrid continues to advance, both on the field and in the financial realm. The "colchonero" club has consolidated its economic growth thanks to an ambitious commercial strategy that has attracted sponsors of great international prestige. Its expansion has been reflected in strategic agreements that enhance its visibility and strengthen its brand globally.
One of the most notable has been the alliance with Riyadh Air, the Saudi airline that has taken a prominent place on the jersey and in the stadium's name. This agreement represents a key financial injection for the club and reinforces the institution's global growth worldwide. This is complemented by other significant partnerships, such as with Red Bull, which participates in various events at the Metropolitano and in the development of the future Ciudad del Deporte.
Atlético has also diversified its portfolio of sponsors with companies like Comave, which appears on the team's shorts, and Kraken, which features on the sleeve of the jersey. Additionally, Hyundai renewed its commitment to the club and now occupies a space on the back of the kit. There are many brands with which the club is working that help the international expansion of the "rojiblancos".
Google Joins the List
But there's no doubt that if the club wants to expand, the most important thing today is social media and the internet. According to journalist Rubén Uría on his Twitch channel, the "rojiblanco" club has strengthened an agreement with Google that was signed last summer for the women's team. Now the relationship between the club and the California tech giant takes a step forward and will join the portfolio of sponsors for the men's team.
In the coming weeks, it will be made official under what conditions they do so, although Google has already chosen Atlético de Madrid for several events. At the Google Cloud Summit in 2024, the "rojiblancos" were hosts, and it was the perfect occasion to announce the collaboration agreement between the club and the Californians. The next Summit will also be in Madrid, although this time not at the "colchonero" venue but a few miles from the Metropolitano, specifically at IFEMA, at the Madrid Congress Fair.
Atlético's Expansion Attracts More and More Brands
Not only Google, Atlético is already working with major brands like LG, with whom it hopes to inaugurate a 360-Degree Sky Ribbon before the end of the season. The Asian brand has already changed the video scoreboards and is gradually upgrading the technology of the "colchonero" stadium. The Sky Ribbon is the crown jewel, and it is expected to be made official in a few weeks.
Iryo, Tanqueray, Inpost are other major brands that have bet on the "rojiblanca" entity, which is not only growing in sports. Institutionally, it is getting stronger every day, and there are reasons to dream of a club established among the best in the world. The "rojiblancos" are already a clear alternative to the 'duopoly' and want to continue being so.